Monetizing the Turnup with the CEO of Broccoli City & Creator of D’usse Palooza

It’s time to get real honest with ourselves. How much money do you spend on a Friday or Saturday night out? Don’t lie to yourself. According to Business Insider, the average person spends over $160 every week going out and attending fun events with their friends and family. We’re here to tell you that there’s nothing wrong with that and take one step further by informing you on how to make money while having a lit a** time. Two of the most newly influential black men in business found a way to make money off of turning up on the weekends. Here are five tips from the CEO of Broccoli city Brandon McEachern and the creator of D’usse Palooza Kameron McCullough on how they monetized the turnup. 

Brandon McEachern – Founder & CEO of Broccoli City Festival & Think Broccoli LLC

In 2013, Brandon was inspired to create Broccoli City Festival by his motivation to bring people in urban communities together and promote healthy living. Today, Broccoli City is home to one of the largest music festivals in the nation with performing acts such as Childish Gambino, Lil Wayne, Cardi B, H.E.R, and Future. Broccoli City is also a leading organization in promoting sustainable living and economic opportunity through art, music, and education. Today, Brandon and the rest of his team have been able to secure a partnership with Live Nation to expand the production of their events and continue to spread the message of Broccoli City being a safe space where people can unapologetically be themselves.

Tip #1 → Be Nice 

“Don’t underestimate being nice to people. Somewhere down the line, I think we got it twisted that being fake busy and mean is the wave, but everything I’ve gotten up to this point is because I’m a decent n*gga. Honoring your word and being a nice individual [is it]. I truly believe that sh*it goes a long way. ” -Brandon McEachern

Tip #2 → Give People Chances 

“It’s [all] about giving people chances. For example, we booked an artist by the name of Goldlink off of a Soundcloud song. I heard the SoundCloud song and I was like f*ck it, let’s just book him. It’s about taking those chances. Incorporate your friends and create platforms for other people” -Brandon McEachern

Kameron McCullough – Creator of D’usse Palooza & Founder of The 1824 Group

Kameron McCullough is the definition of risking it all. After graduating from Buffalo State College, Kameron secured a job with JP Morgan where he later became one of the top 3 bankers in New York City for three consecutive years. However, to Kameron, banking was boring. Throwing parties was where he found joy and hearing about the great memories people made at his parties is where he found fulfillment. Starting as a small get together with him and his friends in 2012, D’usse Palooza is now one of the biggest nightlife experiences happening across the country. The next D’usse Palozza will be at the Barclays Center in New York holding over 17,000 people. Here are Kameron’s tips on how to make money when turning your passion into your career. 

Tip #3 → Know Your Value 

“We had a conversation with D’usse [back in] 2015. We were the hottest thing in New York at that time. Our number [of what we were worth] was [high] and where they thought our number should have been beneath. That taught me a huge lesson of value. They didn’t understand what we did. In 2017, we take the [D’usse] representative out for lunch, and [this time] we were looking for partnership. He calls us back [later that night]. He says Jay-Z just called and said we need to work with [D’usse Palooza] and we got the deal done.”  -Kameron McCullough

Tip #4 → Don’t Do it for the Money 

“You are the last person to get paid and you more times than not you get paid the least, but as long as you are able to believe in what you are doing and the greater good in what you are doing, your sacrifices will mean everything.” -Kameron McCullough

Tip #5 → Don’t Just Sell Product, Sell Stories 

“We weren’t really selling product, we were selling stories. With [D’usse Palooza] we were selling the story of friends having fun together. Telling stories through these parties. What I found is that our story is an international story. People can identify [with] this story across the world…I see this as Providing a release for people, for people to remember what’s right in the world. The fact that we have the power in that space to create that environment for folks even if it’s only for five hours, that’s making a change in the world. They get into somewhere where they feel safe. Where they feel encouraged and they feel seen. That sharing is so important. ” -Kameron McCullough

Vicky Inoyo

Vicky Inoyo

Vicky is a freelance writer from Los Angeles, California with a specialization in hip hop, rap, and r&b music. In addition to contributing to Music Talkers, she writes for the online music publication EARMILK. Vicky also covers high profile music events such as the BET Experience and the BET Awards.

Keep up with Vicky on IG @Vickysview_