Social media is becoming increasingly important for business marketing. It’s almost a must-have if you want your business to thrive in this day and age. It is a powerful tool that has changed many things, not only in the business world but in almost every aspect of our lives. 

The following are social media statistics collected by Brandwatch in May 2019. There are 7.7 billion people in the world, of which 3.499 million are social media users. This represents 45.4% of the entire population. Instagram has 1 billion users, Facebook 2.375 billion users, Twitter 330 million users, LinkedIn 610 million users, and YouTube, 1.9 billion users. These statistics prove beyond doubt the importance of social media in business.

Of course, there are other social media platforms such as Pinterest, Snapchat, Google+, and many others.  All of which, when used strategically over time, can be a powerful form of marketing. 

So, is it worth investing in social media for your business? Should social media marketing be an area of consideration for your business’s marketing strategy?

Let’s look at some of the reasons why social media is essential for your business.

  1. Connecting with customers

Perhaps the most important thing social media can do to your business is providing a means for communication with your customers. Customer communication is vital to the long-term success of any business. This communication allows you to get personal with them. 

You can engage with them by replying to their comments and direct messages. Also, upload compelling graphics (videos or/and images) and ask for their input. This is a great way to earn their trust and will boost your traffic. 

While still interacting with them, you can provide support. Unlike the past, where people called customer care to have their concerns addressed. Social media has provided that platform. This way, you can receive feedback (negative and positive). In the case of negative feedback, address it by reaching out directly to them to get to the root of the problem.

  1. Boosts brand awareness and recognition

Social media can supercharge your brand awareness. How does that work? Share unique and high-quality content with your audience. With quality content comes the likes, comments, and shares. You get to reach a large audience quickly. Each share introduces you to a new network of people who are likely to be potential customers. 

  1. Improves SEO

SEO is significant for achieving higher page ranking and traffic to your site. Although Social media doesn’t directly increase your search engine rankings, it helps to improve your ranking.

Sharing great content that integrates your targeted keywords will definitely have people talking about you. With much engagement on social sites, your search engine rankings increases.

  1. Advertising strategy

When it comes to advertising, social media is cost-effective. There are channels where you can advertise for free such as the Facebook market. You can also do paid ads, which are a whole lot cheaper compared to traditional advertising such as TV, radio, print media, etc. 

The upshot of advertising on social media is; 

  • You reach your targeted audience, increasing your chances of conversion. 
  • You can perform a performance analysis with social, which is essential in tracking how well (or bad) your ad is performing.
  1. Builds brand loyalty

Engage with customers build trust and loyalty. Brand loyalty is one of the goals of almost all businesses. Having a strong brand following for your business will benefit the bottom line since loyal customers are profitable.

If you want loyal customers, listen to them, think like them, and be consistent. Give them reasons to stay.

Here’s a pro tip: Go beyond the usual and offer discounts, exclusive content, behind the scenes looks, and keep them updated on new products/services.

  1. Increased sales

As mentioned earlier, a good social media strategy improves your brand awareness. If people are talking about you, your products or services get exposure. This then translates to more sales.


There is no denying that social media has a lot of amazing benefits for both start-ups and established brands. These 6 reasons show you why you should invest in social media. Start today, create that business profile, and start engaging with people.

Is it worth it?

Yes, and yes!

Do you think social media is a wise business move? Looking forward to reading your comments below.

Need help growing your social media brand? Schedule a 30 minute consultation with the BWR crew

Caroline Wanjiru